A brand is so much more than having a logo, fonts and colors. It is a conceptual representation of you and your business. It is everything you use, say, and do to share your company and message with your audience - digitally and offline.
A brand can also do so much more than be a representation of you, it can also help you convert your audience into paying clients. Building a brand that converts is crucial for any business looking to grow and succeed. It involves building trust and establishing relationships with your audience which is why there are so many facets to it.
One effective way to build a brand that converts is through email marketing. In this blog we’ll be sharing some of the best ways to use email marketing to amplify your brand.
1. Build relationships
Email marketing is a powerful tool for connecting with any audience across many demographics. From students, to high level CEOs, to retirees, everyone checks in on their email every day or at the very least every week.
When someone signs up for your email list, they are giving you permission to communicate with them directly.
This goes beyond social media platforms where you’re hoping people see your content and are interested enough to take that additional step and learn more about what you do.
Having an email list is powerful! Not only is this audience exclusively yours, they are also beyond being cold leads. You no longer have to hope that these people are interested in your company because they have chosen to hear from you. This audience is engaged and wants more, which means that you then have the opportunity to personalize content that feeds their interests and needs directly.
By appearing in their inboxes frequently you are building trust, connection, and loyalty with your audience which will ultimately lead to more referrals and sales when the time comes.
2. Increase Brand awareness
With over 4.3 billion email users worldwide, email marketing presents as a fantastic opportunity for businesses to reach their target audience and build awareness.
The key to building brand awareness through email marketing is consistency.
You want to become a part of your audiences’ daily or weekly routines and create anticipation for what else you’ve got to share.
By actively growing your email list and sending regular emails to your subscribers you are able to stay top of mind as you showcase new products, services or promotions.
You will also be able to humanize your brand and connect with your audience on a personal level if you share stories and behind-the-scenes glimpses of your business.
3. Drive your Sales
Email marketing is one of the most effective ways to drive sales in any business. In a recent study, it was found that email marketing has an average return on investment of $42 for every $1 spent. This means that the likelihood of your audience making a purchase from you from your emails is a lot more likely than having a purchase come from your social media channels.
By segmenting your audience and targeting specific subscribers on your list, you can promote particular products and services that you know your audience needs or wants.
You can also use email marketing to provide exclusive discounts or offers to your subscribers, which due to the personalization can incentivize them to make a purchase from you or refer you to someone they know.
Its evident that email marketing is an effective tool to use to build a brand that converts. You are able to increase your awareness and reach to an audience that already craves more from you, deepen relationships and loyalty, and strategically increase your sales. If your goal is to build a brand that converts and increase your sales, consider adding email marketing as a part of your larger strategy!
Hungry for some quick email marketing tips?
We’ve got some for you below:
Personalize your emails to your audience. You want your audience to feel like your emails are tailored for them.
Stay Consistent. Depending on your business and offerings your email frequency will change. To stay top of mind, try to send 1 email per week or per month.
Include a Call to Action. If you want your audience to take action after they open your emails include a clear, concise and compelling call to action.
Review your analytics. There are many apps that allow you to track your email metrics - use these to your advantage. Review your analytics often to see what type of content is resonating with your audience, and create more of that!