Five years in business taught me this: hustle doesn’t build longevity. Intention does. When I first started, I took the leap with a vision that evolved into a full-fledged brand, team, and community. Like many entrepreneurs, I assumed success meant working harder, moving faster, and saying yes to every opportunity. What I’ve learned instead? Growth is layered. Sustainable. Intentional. Here are five lessons that truly shaped my journey over the last five years, and continue t

Holiday engagement is down? Your audience might just be looking for you somewhere else. December is one of the loudest months online with promos, countdowns, launches, “one last sale,” all fighting for the same few seconds of attention. And while the feed still matters, it isn’t the only place where your audience is paying attention. The brands rising above the noise this season aren’t posting more. They’re showing up more creatively. If you want your business to stay top-of-

Feeling like you’re always rushing to keep up with content trends? Slow marketing flips the script. In this blog, we’ll dive into why slow marketing is the smartest way to build a magnetic, long-lasting brand. If you’ve been craving a strategy that feels intentional and life-giving, this is your permission to play the long game.

Just like pumpkin spice, Q4 only comes once a year - aka your limited-time chance to finish strong. This blog shares a step-by-step Quarter 4 marketing strategy for entrepreneurs: repurpose top content, align seasonal messaging, plan campaigns with intention, and build community before the holidays. This is perfect for creative businesses ready to boost visibility, revenue, and momentum heading into 2026.

Ready to trade the chaos for clarity this fall season? This month's blog walks you through decluttering your strategy, streamlining your systems, and setting fresh goals so your business runs smoother (and more profitable). Think of it as your fall reset button that is designed to help you simplify, refocus, and grow.

Discover how quiet, intentional brands are winning with organic marketing. Build trust, grow authentically, and attract aligned clients—no ads required.

Want to grow your service-based brand on Instagram? Reels are powerful, but not every trend is worth your time. Skip the overused lip-syncs and faceless videos. Instead, focus on strategic Reels: behind-the-scenes clips, quick tips, voiceover tutorials, and relatable POVs. The goal? Build trust, show your expertise, and stay authentic. Strategy always beats virality.

Summer is finally here, your energy’s shifting (as it should), and creating content doesn’t need to be a full-time job. That’s where repurposing steps in — not as a lazy shortcut, but as a smart, sustainable strategy.

At Alessya Baggetta Designs, we believe AI should feel like an extension of your creativity, not a replacement for it. The future of business isn’t about robots taking over; it’s about smart entrepreneurs using technology to amplify their voice, sharpen their strategies, and create space for more meaningful, impactful work. Check out some of the brands we love that are using AI tools to transform their marketing, and get inspired to start implementing these smart moves in yo

Today I turn 28. And instead of writing a traditional “birthday post,” I wanted to write a love letter...to the girl who started it all.

Here’s why building your brand before your website is essential.

Running a business is like being in a relationship. .. it requires commitment, patience, and a whole lot of passion. As an entrepreneur,...

Four years, countless projects, and a Canadian Choice Award later! Marketing Trends for 2025.

Closing out 2024 in style for entrepreneurs

Strategies to have your clients pre-book in advance with you.

As the leaves begin to change and the air turns crisp, the holiday season starts to peek around the corner. For businesses, this period...

7 easy ways to get organized in your business as Fall approaches

August's blog teaches business owners how to leverage the website to leave a lasting impression on their potential clients.

How to build a brand strategy that that is built to stand out for your clients to recognize and remember.

Let's talk about the power of visual identity and why settling for just a logo is like having a single puzzle piece without the whole...