How to Use AI Without Losing Your Spark
- abaggetta
- May 1
- 4 min read
Let’s face it — the AI talk isn’t going anywhere.
From the posts on your feed to the emails in your inbox, the buzz is hard to ignore. But if you're a creative entrepreneur, the idea of adding "learn AI" to your already stacked to-do list can feel... a little much and may leave you wondering, “Where do I even begin?”
If you’re feeling a little tech-fatigued, know this: you’re not behind. You’re not missing out. And you definitely don’t need to overhaul your business overnight to start benefiting from AI.
Big Brands Are Already In On It
Let’s start here. Major brands are investing heavily in AI not just because it's trendy, but because it's saving them time, connecting deeper, and delivering memorable experiences.
Think: Netflix's personalized recommendations or Airbnb's AI-powered customer service. These aren’t random gimmicks — they’re strategic moves that drive better results with less manual effort.
IKEA is using AI to help customers visualize their dream spaces. With tools like IKEA Kreativ, users can upload photos of their room and experiment with design layouts and furniture, all powered by AI. If you’re in interiors or events, that same spark of innovation can be used with tools like Canva Mood Boards or RoomGPT to pitch ideas visually and bring your creative vision to life faster.
Coca-Cola’s “Create Real Magic” campaign invited creatives worldwide to generate branded artwork using AI tools like ChatGPT and DALL·E — blending tech and creativity in a playful, not robotic way. Similarly, if you're a visual storyteller, tools like Canva Magic or ChatGPT can help you brainstorm mood boards, draft event themes, or test creative copy, without staring at a blank page.
Intro to CGI:
Brands like Aritzia aren't just reimagining fashion, they're redefining reality. By leveraging advanced AI-driven CGI, they're crafting campaigns featuring digital models, surreal cityscapes, and hyper-real visuals that blur the line between the virtual and the tangible. This isn't merely a creative choice; it's a strategic move to captivate audiences in an ever-evolving digital landscape.
And it's not exclusive to fashion giants. Small businesses are tapping into this trend, utilizing AI tools to produce compelling, share-worthy content without the hefty price tag of traditional photoshoots. As CGI becomes more accessible, it's clear: the future of marketing is digital, dynamic, and driven by innovation. Moral of the story - the game is changing and your audience will be be obsessed. 🖤
(This is an advanced use of AI, typically done by pros or agencies — but as AI evolves, smaller versions are becoming more accessible too.)
And while those brands have huge teams, the good news is, everyday tools you already use are getting smarter too, thanks to AI!
So what does this mean for you?
Whether you're an interior designer managing multiple client projects, an event planner juggling timelines, or a lawyer building trust online — you can apply the same thinking. AI can improve your content, sharpen your workflows, and create more breathing room for the creative work only you can do.
Here’s how you can start small, stay strategic, and actually feel empowered using AI.
1. Shift the mindset: AI is a tool, not a takeover AI isn’t here to replace you. It’s here to support you. Think of it like a smart assistant that can help you work more efficiently, brainstorm faster, and repurpose content in ways that save hours. As creative entrepreneurs, your voice is your power. The goal of AI is to help amplify that, not erase it.
2. Start where you already are
You don’t need to sign up for 10 new platforms to “use AI.” Start with the tools you already know and love.
✔ Already using Canva? Try out their AI-powered Magic Write tool for captions or blog outlines.
✔ In Google Docs often? Play with the “Help me write” feature to break through writer’s block. This will encourage content flow without needing to start from scratch.
✔ On Instagram daily? AI tools like ChatGPT or Notion can help you turn one Reel idea into multiple post captions, carousel hooks, or story scripts. You can create: → A month’s worth of Instagram post ideas
→ Draft a welcome email
→ Rewrite service descriptions
→ Repurpose a blog into social captions (or vice versa).
✔ Want to automate your DMs? Tools like Manychat can help you set up an AI-powered on-brand Instagram DM assistant. You can:
→ Greet new followers with a warm intro
→ Answer FAQs
→ Share links to your services or booking calendars
→ Collect emails for your list
AI won’t replace you — it will amplify you.
3. Test one task at a time
Instead of asking AI to run your business (spoiler: it won’t), test it out on one simple task. Here are a few to get you started:
→ Create a month’s worth of Instagram post ideas tailored to your niche
→ Draft a welcome email for new clients or subscribers
→ Rewrite your service descriptions with a clearer, more confident tone
→ Repurpose a blog into Instagram captions, or vice versa
Choose something you’re already working on this week and see how AI can streamline it.
4. Keep your voice at the centre
This is the part that matters most. AI can help you write faster — but you still lead with the ideas, the insight, and the connection.
At Alessya Baggetta Designs, we believe strategy should always feel aligned. You don’t have to compromise your voice for efficiency. In fact, with the right prompts and a clear brand foundation, you can actually sound more consistent and confidently communicate your value with less effort.
Ready to explore AI without the overwhelm? You’re exactly where you need to be. If you’re craving more clarity, more time, and more ease in your content, we’d love to support you.
Let’s chat about your brand or explore how we can bring your ideas to life, together.
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