The Summer Repurposing Plan Every Creative Business Needs
- abaggetta
- Jun 2
- 3 min read
Here’s the truth: You’re probably sitting on more content than you realize.
Summer is finally here, your energy’s shifting (as it should), and creating content doesn’t need to be a full-time job. That’s where repurposing steps in — not as a lazy shortcut, but as a smart, sustainable strategy.
Because truthfully? You already have gold waiting to be multiplied. It’s time to create once, and let it work harder for you everywhere.
Why Repurposing Is the CEO Move This Summer:
If you’re a creative, service-based entrepreneur, your time is already stretched between client work, project deadlines, team management, and maybe — just maybe — trying to take a Friday off. Constantly creating fresh content from scratch is a fast track to burnout, especially in a season meant for slowing down.
Repurposing = staying visible without staying stuck in content hustle mode.
It’s how you build brand consistency, serve your audience with value, and create breathing room for bigger-picture ideas — or, you know, beach days.🍹
What Repurposing Actually Looks Like
Repurposing doesn’t mean copy-pasting the same content on every platform with no intention. It means adapting one core piece of content into multiple formats that speak to your audience in different ways.
Here's an example:
💻 1 blog post →
IG carousel (pull key steps or stats)
15-second Reel (record yourself saying the biggest takeaway)
Pinterest pin (link back to the blog)
Email blurb (highlight one idea + CTA to read more)
LinkedIn post (tweak the language for a professional audience)
That’s five touchpoints from one piece of content — and you didn’t have to create five separate ideas to get there.
Content Flow: Create → Multiply → Automate
If you want to stay consistent without doubling your workload for no reason, here’s a simplified version of a flow:
1. Create one anchor piece of content. Start with a blog, newsletter, or a long-form caption that carries a key message or transformation. What matters most is that it captures a clear idea, perspective, or piece of value your audience needs to hear.
If you’re more active on Instagram than your website — start there (Think Reels and Carosel posts).If you write monthly client emails — start there (.If you brainstorm in your Notes app — start there.
2. Multiply the message across platforms. Turn that core idea into Reels, carousels, graphics, or even a client treatment PDF. Switch up the visuals or format, but keep the message aligned.
3. Automate what you can. Use scheduling tools (Planoly, Notion, Later, etc.) to queue things up and get off your phone.
✨Pro tip: Batch these steps monthly. Your future self will thank you.
📈 Bonus Tip: Let Your Analytics Lead the Way
One of the simplest ways to repurpose smarter is to start with what’s already working.
Take a look at your Instagram insights, email open rates, blog traffic, or even client feedback. What’s your top-performing post from the past 3 months? Which carousel got saved the most? What content brought in the most replies?
Instead of reinventing the wheel, take that post and give it a new life:
Write a fresh caption with a different angle or tone
Turn the idea into a short-form video or Reel
Pull a quote for a bold static post or Pin
Expand on it in a newsletter or carousel
The content has already proven it connects — now all you have to do is build on the momentum.
Make It Feel Fresh, Not Repetitive
The secret to effective repurposing? Intentional variation. Keep your visuals consistent with your brand (same tones, fonts, voice), but switch up the format to match the platform:
Use storytelling on Instagram captions, but bullet points on LinkedIn
Add trending audio or voiceover on Reels to bring life to the same message
Pull blog quotes for Pinterest graphics or highlight stats as text overlays