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  • Writer's pictureabaggetta

Beyond a Logo: Curating Brands that Speak Volumes

Updated: Jul 1

Let's talk about the power of visual identity and why settling for just a logo is like having a single puzzle piece without the whole picture. While a logo is a crucial element of a brand, it's only one part of a larger visual identity that helps a business stand out.

Here's What We Do Instead Of Just Designing A Logo:

  • Build a full brand identity.

Because let's face it, a singular logo doesn't cut it when it comes to telling your brand's story. We're all about crafting a complete visual identity that sings from the rooftops and leaves a lasting impression on your audience.

  • Direction with mood boards 

Mood boards are your brand's personal hype squad, setting the tone and direction for your visual journey. These curated images are the key to unlocking your brand's true potential.

  • Choosing a unique colour palette

By carefully selecting a color palette, we establish the mood and personality of your brand. This consistency helps with brand recognition and building trust with your audience.

  • Typography Matters

Just like choosing the perfect colour palette, selecting the right fonts is crucial for your brand's personality. Whether it's bold and edgy or sleek and sophisticated, consistent typography reinforces your brand's identity and professionalism.

  • Brand guidelines 

Consider this your brand's rulebook—Having a set of brand guidelines ensures that everyone involved in creating content for your brand understands how to use the visual elements correctly. From logo placement to color usage, these guidelines keep the visual chaos at bay, paving the way for consistency and clarity. 

With your visual branding on point, you're not just creating a logo—you're crafting an experience. By creating a full brand identity with direction, mood boards, colors, fonts, and usage guidelines, we ensure that your brand communicates effectively and leaves a memorable impression on your audience. From websites to social media and beyond, your brand speaks volumes without uttering a single word. 

The next piece of the puzzle after your brand visuals is strategy. Brand strategy is knowing who you’re targeting, and honing in on your mission, vision, values, and brand voice. A strategy is key to building brand recognition because it's not just about looking pretty; it's about making meaningful connections and leaving a lasting impact.

See you next month!




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