Beyond the Feed: 5 Creative Places to Showcase Your Brand This 2025 Holiday Season
- abaggetta
- Dec 1, 2025
- 3 min read
Holiday engagement is down? Your audience might just be looking for you somewhere else.
December is one of the loudest months online with promos, countdowns, launches, “one last sale,” all fighting for the same few seconds of attention. And while the feed still matters, it isn’t the only place where your audience is paying attention.
The brands rising above the noise this season aren’t posting more. They’re showing up more creatively.
If you want your business to stay top-of-mind (and convert) during a crowded holiday landscape, here are five unexpected places that quietly boost visibility, connection, and brand love, without adding more to your posting calendar.
1. Your Email List: The Cozy Corner Your Audience Actually Reads
During December, it becomes prime real estate. People are shopping, planning, reflecting, and checking their inbox more than usual.
This is your moment to:
Share a holiday “client favourites” roundup
Launch a mini gift guide
Offer VIP-only discounts or freebies
Share your client transformations as social proof
Send a heartfelt founder note.
For inspiration, you can take a look at our Celebrating Three Years of Creativity and Success: A Reflective Journey blog
Pro Tip: If going with the client favourites roundup, this will highlight the products, services, or offers your clients loved most this year. You could pair each one with a quick note on why it resonated. This creates instant social proof, makes decision-making easier for your audience, and subtly encourages them to book a discovery call or purchase, either as a gift for themselves or for someone they care about.
2. Packaging & Print: Small Touches, Big Brand Recall
Your physical presence matters more this season than ANY other time of the year.
If your business includes shipping, local orders, or in-person services, packaging becomes your most underrated marketing channel.
Simple additions go a long way:
A branded holiday thank-you card
A QR code that leads to a hidden landing page
A mini booklet introducing your services for the new year
Stickers or inserts featuring your signature colours and tone
A small seasonal message or “intention” for the year ahead
People keep beautiful packaging. They photograph it. They share it. And that turns one order into an organic marketing moment.
3. Short-Form Video (Outside Instagram): TikTok, Pinterest, YouTube Shorts
Everyone posts to Instagram in December. But not everyone is expanding beyond it ... and that’s exactly why this works.
Short-form video platforms are highly active during the holidays, with trends, gift guides, and "reset for the new year" content exploding in search.
Try leveraging:
Pinterest Idea Pins for gift guides, mood boards, or brand aesthetics
TikTok for behind-the-scenes holiday content or micro-stories
YouTube Shorts for quick educational hits
These platforms act like search engines. Your content doesn’t disappear in 24 hours, but rather, it gets discovered for months.
4. Influencer & Collaborations With Complementary Brands
The holiday season is the perfect time to collab with others. Here, we need to think BEYOND just posting on social media. Partnering with like-minded businesses or micro-influencers can expand your reach, spark creativity, and create festive buzz around your brand.
Here’s how to approach it strategically:
Micro-Influencer Magic: Micro-influencers may have smaller followings (think 5k–50k), but their audiences are highly engaged and loyal. Collaborating on a holiday campaign (giveaways, product features, or co-created reels) can drive meaningful engagement and even sales.
Brand-to-Brand Partnerships: Team up with complementary local businesses or online brands for joint promotions. For example, a boutique wellness brand could collaborate with a cozy café for a holiday giveaway featuring both brands’ products. It’s a win-win for visibility and creating a memorable experience.
Keep It Authentic: Whether you’re working with an influencer or another brand, the key is alignment. The partnership should feel natural, reflect your values, and resonate with your audience. Forget follower counts or big flashy campaigns. Authenticity will always win.
Festive Co-Creation: Consider co-branded content like reels, gift guides, or short holiday videos. These can live on your channels, theirs, or even in email campaigns, creating multi-touch exposure that’s more memorable than a single post.
Pro Tip: Track the results of any collaboration. We're talking about the big three: clicks, engagement, and conversions, so you know what types of partnerships bring the most value. Then, refine your approach for next year’s holiday season.
Final Thoughts: Holiday Marketing Is Bigger Than the Feed
Your brand deserves to be seen, not lost in the noise of December. And when you show up in unexpected places, your audience doesn’t just notice you, they remember you.
This holiday season, find the touchpoints where your brand feels intentional, elevated, and unmistakably you.
If you want to bring this kind of strategy into your 2025 marketing with content that feels elevated, aligned, and actually converts, we’ve got your back.
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