Having an online presence is key to building a successful brand and business. It’s about spreading awareness about your unique offering, building a community, and connecting with potential clients.
Let’s dive into the world of online presence to help you better understand it, and finally answer the question we’re so often asked: Social Media Management or Content Creation - which is the secret sauce that you need in your business?
Deciphering the Difference
First things first, let's untangle the confusion surrounding these two essential pillars of digital marketing.
What is Social Media Management?
Picture Social Media Marketing as the conductor of your online orchestra. From crafting captivating captions to engaging with your audience in real-time, social media management is all about nurturing your brand's online persona across various platforms. It's the art of building relationships, one tweet, post, or story at a time.
What is Content Creation?
This is the creative fuel that powers your digital engine. Content creation is the backbone of your online presence, encompassing everything from stunning visuals to thought-provoking blog posts.
It's about telling your brand's story in a way that captivates, educates, and inspires your audience to take action.
The Yin and Yang of Digital Delights
Now that we've cleared up the terms, let's explore how each service can be uniquely beneficial to a business.
Social Media Management: The “WHO”
As an entrepreneur and business owner, when you first start your business, you might be wearing ALL of the hats!
You’re a busy bee with a million and one tasks on your plate…
And some tasks are just simply a higher priority than others for the sake of keeping your business running and making a profit!
So, here’s a question: While you’re juggling a dozen other (usually higher priority) responsibilities, who is taking the time to craft witty captions or reply to DMs and stay connected to your community?
This is where social media management swoops in to save the day! From scheduling posts to analyzing insights, it's your trusty sidekick in the battle against online overwhelm.
Content Creation: The “WHAT”
Ever heard the phrase, "Content is king"? It's not just a catchy slogan—it's the cornerstone of your digital kingdom or should I say queendom.
Whether it's eye-catching graphics or compelling blog content, quality content creation is the secret ingredient to standing out in a sea of online noise. It’s about crafting your message and making it as appealing as possible to your potential client.
And in the current world, it’s a gift that keeps on giving because if the content is strong and timeless it can drive traffic, and maintain engagement and conversions long after it’s been released.
Navigating what you need
Now back to the main question: Which one do I need?
Well, the short answer (that you may not love to hear):
every business is different because of the person behind the business.
What we mean is, that it all comes down to what YOU need.
You have to assess your strengths and bring in help for your weaknesses.
Ask yourself:
Do I get overwhelmed by the endless stream of notifications?
Do I struggle to keep up with the ever-changing algorithm and figure out when to post and how often?
Do I constantly run out of time for social media and push it to the back burner?
Does having to keep up with all of your platforms weigh on you?
If the answer to most of the questions above is, HELL YES GET IT AWAY!
Social Media Management is the superhero you need to streamline your online efforts.
If it's a hassle for you and doesn’t light you up, you’re also more than likely not putting in the 100% needed to connect with people.
Outsourcing and prioritizing Social Media Management allows you to free up your time to focus on what you do best - running your business!
However, if you love engaging with people because it makes you feel connected to your community and better understand your client, that's amazing! then keep managing your social medias.
Now let’s talk about Content Creation…
If you find yourself staring at a blank screen with writer’s block-induced paralysis, then getting help with Content Creation may be the key you’re looking for.
Do you find yourself wrestling with Photoshop or Canva in a futile attempt at creating the perfect graphic?
Do you struggle to find ways to express your brand message or showcase your unique service offering?
It takes time and expertise to transform your ideas into polished masterpieces that resonate with your audience on a deep and emotional level. If this is your biggest hurdle, our recommendation is to invest in having someone else step in as your creative confidante.
The Verdict
Your path is up to you, based on your needs, and what lights you up!
In a perfect world, you may even need and want help with both services because truthfully, having an active online presence is another full-time job.
Regardless of which service you feel is for you and your business, outsourcing social media management or content creation will give you back precious time so you can do more things that you LOVE! That's all for now.
Xo,
Alessya,
CEO & SENIOR DESIGNER,
@Alessyabaggettadesigns